The opening credits for Roman Polanski’s first color feature were designed by one of the most important French creators of the last decades,
André François. François was one of the first title designers who played with the logo of a major studio. In the lovely hand-drawn opening credits for The Fearless Vampire Killers, MGM
‘s famous lion is replaced by a cartoony vampire. The drop of blood that trickles down from its fang connects all the elements in the sequence.
This title sequence begins in a wonderfully funny and unexpected way, with the MGM‘s lion turning into a vampire. The tone is set – we are watching a comedy. But playing with a major studio’s logo was considered very unusual at the time. For some movie directors it was a way to show their independence from the studios they worked with and to establish themselves as authors. Though the goal here was mainly to have fun. Polanski had a hard time persuading his producers about spoofing the MGM logo. Producer Martin Ransohoff
didn’t like Polanski’s unconventional way of directing the movie. Two versions of the movie were made – an American version, stripped bare of Polanski humor and a European version to which Polanski kept the rights.
André François makes an amazingly fluid transition between the logo, the titles and the movie. A drop of blood is used to link all the elements of the title sequence. It drips down from the vampire’s fang and jumps from word to word. The blue background constitutes the second element in the transition. The wonderful landscape at the end of the sequence, when the movie starts are matte paintings made by Doug Ferris and Peter Melrose. It’s worth mentioning that this is Polanski’s first color feature and he makes the most of this experience. The title sequence uses contrasting, bright colors, like the movie.
The hand-painted titles scroll upwards. Polanski did that for practical reasons, rather than referring to an end credit sequence, “People read from left to right and from up to down, so it’s the best movement to let the audience read it easily.”
André François painted the credits himself. They subtly reference horror movie titles. He animated the drop of blood to create a humoristic effect and to announce the cartoon spirit of many of the scenes. An additional anecdote sets the mood – one of the technicians is credited for the fangs. His name is “Dr Ludwig von Krankheit,” which is German for “illness.” The entire credit sequence galvanizes the atmosphere.