With Patagonia as a guide, I look at the paradox of embracing an eco-conscious and sustainable message as a for-profit company.

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NOTE: I am in no way affiliated with Patagonia. This is not an ad.

Sources:

1. Patagonia's Worn Wear site: http://www.patagonia.com/worn-wear.html

2. On the Myth of Green Consumerism: https://groundswell.org/the-bottom-line-patagonia-north-face-and-the-myth-of-green-consumerism/

3. On Patagonia's "Don't Buy this Jacket" Ad: https://www.cspace.com/blog/patagonia-dont-buy-this-jacket-campaign/

4. The Paradox of the Outdoor Garment Industry: https://gupea.ub.gu.se/bitstream/2077/39851/1/gupea_2077_39851_1.pdf

Music: Lake Eerie by Silent Partner

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