Anticipation is an Irish advertisement launched by Guinness plc in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was conceived by Irish advertising agency Arks, [1] and starred relatively unknown Irish actor Joe McKinney as 'Dancing Man'. It was the final part of the "Guinness Time" advertising campaign, which had been running in Ireland since the late 1980s.